All We Need is Love…and a Brochure
I recently finished an article about how to make your brochures work. I started with two suggestions for brochure printing companies to help their clients achieve their goals.
The first suggestion is to know your reader and what makes them tick. Who would be your target audience? How will you communicate with them? How do you get your message across? What will interest them?
Second, know the purpose of your brochure. Will your brochure be used as a marketing tool or just to give out information? Your purpose defines the content and layout that your brochure is going to get. This will also help your chosen brochure printing company to provide you with suggestions and tips to make your brochures better and more attractive to your readers.
Here are two more suggestions to help you with your brochure printing job:
Suggestion #3: Know your competition. Get updated.
Getting yourself updated with the tricks of your field can give you that extra mileage in creating your well designed brochure. Keep abreast with new ideas and information. Get yourself in the know with the marketing materials that your competitors use. It is a good idea for you to hoard the brochures given out during trade shows and conferences. This is one way to know what you’re up against. You could even use the ideas on the brochures you got to develop a more interesting one for yourself.
In addition, you have to analyze and utilize the information and images you get from the other brochures to work for your own advantage. What makes them more attractive? What do these brochures have that yours don’t?
Suggestion #4: Know the benefits that you can give your clients and invest in them.
The bottom line in every sales pitch is what your clients can get from your business. Without the benefits, your target audience won’t even give you the time of day. Products and services work for clients because they can give solutions to their problems. If you’re a dog trainer and can get any breed of dog to do tricks in just an hour then go highlight that benefit for your target clients. If you are a brochure printing company that provides quality full color printing with faster turnaround time (just like Print Place), then be sure to let your audience know about it. Your audience will decide to do business with you when they know that having you as a partner will benefit them the most.
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Brochure Printing
10 Remarkably Effective Traffic Building Techniques - Part 2 of 3
by Daniel Moro
In the first part of this article I explained that if you want to grow your online customer base then you must build a good stream of incoming traffic to your web site. We covered Search Engine Optimization, Pay Per Click Advertising, and Article Marketing. In Part Two we now look at Free Ebooks, Viral Marketing, Classified Advertising, and Advertising Swaps.
4. Free Ebooks
Ebooks are books that are made available in an electronic format. The beauty of ebooks is they cost virtually nothing to produce and distribute. Ebooks initially became popular as the perfect format for information products being sold and delivered online, but they have now been recognized as a very effective resource for building traffic.
After you have written an ebook you can give it away to visitors as a reward for subscribing to your mailing list or newsletter. Your ebook for traffic building does not need to be the same number of pages as a full-length book. Many ebooks being used as free incentives are in the range of 12 to 25 pages.
You can even recruit related businesses and web sites to give away your ebook to their customers. The other site benefits because their visitors get something for free. And you benefit because you reach new readers with your information including a link to your web site.
Many ebook authors include a few advertising and affiliate links towards the end of their ebooks which can lead to additional revenue, especially if their free ebooks are heavily distributed.
5. Viral Marketing
Viral marketing is any advertising method that propagates itself. It is built on the concept of a message spreading by 'word of mouth'. Two examples of viral marketing online are "Tell a Friend" forms, and Viral Ebooks.
The idea with viral marketing is to induce visitors or readers to pass along your marketing message to other sites or people, creating a potentially exponential growth in the message's visibility and response.
A "Tell a Friend" form is designed to get one person that you have already reached to recommend your site or service to a number of their friends. You can offer an incentive for them to make the recommendation, for example giving them a free report or ebook in return for recommending you to five friends.
To make a viral ebook, you use special tools to make your ebook rebrandable. In a rebrandable ebook, certain parts of your ebook are set up for customization. By doing this you enable your partners to insert their own business name, web site links, or even their own affiliate ID into your ebook. This gives them an additional incentive to pass on copies of it, ultimately helping you to promote your business and grow your traffic.
6. Classified Advertising
Classified advertising is a form of advertising which is particularly common in newspapers and magazines. Many online ezines and email newsletters offer classified advertising spots and advertising in these can be one of the best sources of targeted traffic.
The best traffic growth comes from carefully targeting your potential visitors and with classified advertising you have the ability to select newsletters and with an audience that closely resembles your own target audience.
With online classified advertising it is especially important to consider the position of the advertisement you are purchasing. An ad spot at the very top of an email newsletter will receive considerably more clicks than an ad spot further down the message.
And while we are on the subject of classified advertising, don't dismiss offline classified advertising as irrelevant. It is possible to run a classified advertisement in an offline publication such as newspaper or carefully targeted magazine and get an excellent response of readers checking out your web site.
7. Advertising Swaps
Once you have a mailing list of your own with several thousand subscribers consider setting up 'ad swaps' with other newsletters. Make a list of possible newsletters that would make good swapping targets. This list might include newsletters on the very same topic as yours, but it could also include publications on closely related topics.
A newsletter on copywriting, for example, might do an ad swap with another copywriting newsletter. Or they might swap with newsletters on related topics such as advertising, editing, and freelance writing.
Swapping ads one of the most effective low cost techniques for building traffic. There is only the opportunity cost of not having paid advertising in those spots of your newsletter. I can assure you that the traffic growth will be worth more in the long term than a one-off advertising payment from someone for a classified ad.
In Part Three of this article I will discuss Solo Mailings, Affiliate Programs, and Social Networking sites.
Daniel Moro has been successfully building online businesses for ten years. Download Daniel's free report, '10 Remarkably Effective Traffic Building Techniques' today at http://www.DanielMoro.com/traffic.htm
Affiliate marketing success; If others can, why can't you?
Affiliate marketing is considered as one of the fastest growing industry today. This can be attributed to the fact that both the merchant and the affiliate benefits from the partnership. Besides the fact that it is also cost effective, it is also an endeavor where you can never lose.
In affiliate marketing, you need to drive more traffic into your merchant's website through the links that you are putting out. You get to earn a percentage once a sale has been made. The initial start up is also as easy. Most of the time, it requires no investment. Once you feel that you are ready to promote the product or service you feel highly about, then you can start just about anytime.
Below are some important points to consider about affiliate marketing.
1. Be an expert in your chosen field.
Being able to identify where your passion lies and what interests you most is the first step to becoming an effective affiliate marketer. Get to know more about your chosen field. By arming yourself with more knowledge, you will become an expert. That way, you will gain the trust of both the merchant and your potential customers.
Learning about other marketing strategies is also important. Start from the web pages itself. Then continue on creating new concepts on how it should be marketed over the internet. You will find that it is easier to convince other people when you know everything there is about marketing.
2. Have your own website.
One of the requirements in affiliate marketing is to have your own website. This is where you will market the affiliate product or service. If you have been in the business for long, you may already have loyal followers who will easily get interested in your new offer.
The merchant you will choose will depend upon its similarity and relevance to your business. Other considerations include the percentage of the commission you will be receiving and tools that the merchant will provide for you.
3. Affiliate product or service promotion.
This is the vital part of affiliate marketing. Once everything is in order, it is time to promote your website and the affiliate of your choice.
The promotion will depend upon what you think will be effective. You can do it through writing articles, starting a blog or forming a community. The extent with which you can promote your affiliate product or service is endless. It would help if you can add more creativity and a lot of dedication in order for your efforts to pay off.
As long as you are sticking to what should be done and constantly coming up with more and more online strategies, you can really be successful in affiliate marketing. If others can do it, you surely could too.
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